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RepUp has developed an online reputation management platform that enables hoteliers to benchmark their services and find out how they can improve general customer experience. Online hotel reviews can boost business for hotels and other companies in the hospitality industry or they can be their undoing.

The India-based company developed the platform following the significant market need from individuals who make hotel bookings online. The significance of digital reputation management is very apparent. A bad online review about your business can cause a lot of damage to the brand name you have struggled to build over the years in a few hours or days. The same power applies to positive online reviews about your hotel.

Pranjal Prashar, the co-founder and the chief executive officer of RepUp, started the company in 2014 after realizing the power of online reputation. Mr Prashar says he saw an opportunity in the hospitality and hotels industry. This group of businesses must manage their reputation online.

A Google Inc report indicates that between 2015 and 2016, the number of online hotel bookings has risen from 3.5 million to more than 8.5 million. Therefore, having a ‘book now’ button after a negative review of your business can make you lose millions of dollars. “Hoteliers must understand their market and ideal customers. You are destined for failure when you base this information on assumptions”, Says Mr Prashar.

Using their five levels of the reputation maturity model, ReUp informs the hotel of their rating in the market. From this information, they help the hotel to develop effective ways to improve customer experience. ReUp then generates positive information and reviews to counter the already negative existing ones.

Mr Prashsar insists that the impact of online reputation management is measurable. He also asserts that the influence of online reputation management directly affects revenue. The company offers its services to not only five-star hotels but also other smaller ones.