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Desiree Perez Helps to Lead Roc Nation to Success

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Jay-Z’s impressive $150 million deal with Live Nation is ending soon, and the mogul is meeting with other prominent figures in the music industry about investing in his Roc National recorded music business. In 2008, Jay-Z, whose real name is Shawn Carter, signed a 10-year deal with Live Nation.  Check this on pagesix.com.

Since the deal will be up next year, a buy-sell could result from the ending of the deal, which means that either Live Nation or Carter could either buy the company or sell their respective stakes to each other. According to sources, Live National hopes to continue its successful touring deal with Jay, but is no longer participating in the recorded music end of the agreement. One music insider also stated that Carter’s 360 deal with Live Nation will indeed end in 2018, and that the previous Live Nation deal bought into the rapper’s recorded music and rights. Live Nation is no longer in the business of purchasing recorded music. Artists who are under the Roc Nation label include Shakira, Rihanna, Meek Mill, Fat Joe, and of course, Jay-Z.   More to read on runninglip.com

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Desiree Perez, also known as Des Perez, is Jay-Z’s close business associate, and has helped him secure and maintain a number of lucrative deals. Perez has worked with Carter for about 20 years, and has an impressive track record running SC Enterprises. Perez is well known for crunching numbers, and she is a tough negotiator that helps to secure million dollar business deals. Perez is experience in publishing and labeling operations, which makes her a viable asset to Carter’s various companies and business ventures, including Tidal, Jay-Z’s new music streaming service. Click on igstars.com for more reading.  Des Perez also works with a collective that acts as the creative force behind Tidal. This group of professionals is known as the Hova Circle of Influence, and includes Jay Brown, Chaka Pilgrim, Ty Ty Smith and Jana Fleischman.  Related article on templeofthecave.com

Additional article to read on http://www.billboard.com/articles/business/7454416/why-kanye-west-squash-tidal-apple-music-beef