The growth in technology has always relied on fashion aspects. Over the years, technological innovations have tried to capture current consumer trends. For instance, in the 70s, the boom box was all the rage as people could carry it around while listening to their favorite tunes. With the two cassette slot, one would listen to a cassette while recording. Its popularity was increased when it was showcased in movies and films.
Towards the 90s, a more personalized version emerged in the form of the Walkman. Soon after, the iPad was introduced in the market, and it replaced the Walkman. As soon as new technology is introduced in the market, the old one quickly becomes outdated. The emergence of any new technology is consumer tastes and preference always inform the market.
Current and Future Innovations
More and more fashion designers are looking toward technology for inspiration. Innovative designers have realized the importance of creating designs that are both functional and fashionable. The renowned Dutch fashion designer, Anouk Wipprecht, observes that technology is like a vast playground: when effectively explored can reward one with endless possibilities. Anouk Wipprecht is well known for her innovative design, the drink-making dress.
In the current generation, wearable technology is gradually becoming popular. In incorporating technology into their designs, modern designers try to highlight the life-changing functionally the wearable technology will play. For instance, the iPhone products such as the watches and iPad have become synonymous with fashion statements. Similarly, glow in the dark designer’s trainers are popular with the consumer as they are fashionable, yet practical.
Other technology-inspired fashion can be utilized for protective measures. Fashion designers Anna Haupt and Terese Alstin invented a ‘fashionable’ airbag for cyclists. Unlike head helmets, the airbags are convenient as they are small enough to wrap around the neck yet fashionable. In other cases, fashion can be used to promote technology. Apparently, the Google glasses became an instant hit when they were featured in a prominent fashion runway.
Christopher Burch is the founding member and the Chief Executive Officer of Burch Creative Capital. Burch is a serial entrepreneur with an investment portfolio ranging from real estate, technology, and fashion. Mr. Burch success began in college with his first fashion line, Eagle Eye apparel.
Over the years, he has made a significant contribution to multiple luxury and technological brands. Mr. Burch is committed to the power of branding. His success can be attributed to an intuitive understanding of consumer behavior.