Grupo RBS is one of Brazil’s top media and advertising corporations that’s built a 60-year history of success since being founded in 1957. It’s current leader is Eduardo Sirotsky Melzer who grew up with the nickname “Duda” and has stuck with it ever since. Duda Melzer understands that hard work his family predecessors put into the company to make it one of Brazil’s most recognized brands, and he took steps along the way to make sure he was prepared to take over the reins. On being the CEO and now Chairman, Duda Melzer said he learned a lot from Harvard Professor John Davis whose consulting services helped the company become more professionally run. He also says he expects future leaders of Grupo RBS to follow a similar path to his.
Duda Melzer was born in 1972 and as a young boy spent time with his grandfather, Mauricio Sirotsky Sobrinho around the company studios. When he grew older he enrolled in a prestigious university known as the Pontificate Catholic University of Rio Grande de Sul. He then enrolled in Harvard’s business school to complete his MBA and actually started in several other companies before Grupo RBS. His first executive position was as at Sweet Sweet Way, and then as a financial consultant for Buzz Allen & Hamilton in the US. After another two years at Delphi Corporation, Melzer first joined broadcasting and media at Boxtop Media in New York. Visit Clicrbs for more info.
Duda Melzer was then asked to join Grupo RBS in 2004 starting as a general director and then becoming vice president. In 2012 he became CEO of the company upon his uncle’s retirement and in 2015 became Chairman of the company’s board. Grupo RBS has produced top quality media in the years Duda Melzer has been there, and he first won the Cabore award in 2006. More recently he became a member of the Cambridge Institute’s Family Enterprise leaders. He’s also the founder of a technology investment company known as e.Bricks Digital.
Norka Luque, a Venezuelan citizen has become the new air of positivity through her musical career. She has spent much of her valuable time building solid her career and this has enabled her bear great fruits. Currently, Norka resides in the United States. She hails from a blessed and humble family that has supported her through her music career. Through her family, languages, cultures and lessons in life, Norka came to the realization that music would be her main destiny. Since her early life, she always loved singing. Norka Luque participated in various music competitions and this enabled her learn new techniques in music.
Upon completing high school, Norka traveled to France to proceed with her university education. As she pursued her education in international business, she also kept her passion for music alive. Norka joined the Bad Moon Rising Band and this helped her nurture her passion to greater heights. Through the band she was able to perform at various events and occasions. On her return to the United States, Norka took up fashion, culinary arts as well as singing lessons. Norka Luque posits that she cannot afford to forget the day she met Emilio Estefan. Emilio is the man behind the success of Norka since he helped her showcase her exceptional music talent to the world.
Norka’s lifelong dream came to reality when Emilio Estefan invited her to the Crescent Moon Studios. He listened to her music and confirmed that Norka had the strength and potential of being a great musician. It was from this point that Emilio officially began working with Norka. Unfortunately in 2007, Norka was hit by a personal crisis that led to her gaining excessive weight. However, through the help of a personal trainer; she was able to cut down 32 kilograms. Besides playing tennis, she has continues to take her exercises and this has enabled her regain her normal condition.
Her Relationship with Her Partners and Musical Team
Over the years, Norka Luque has maintained healthy and strong relationships with the teams she has associated herself with. Besides listening to her choice of songs and wishes, Emilio has continued to provide her with the necessary support and approval for her musical work. Norka’s first album was a big hit that earned her popularity as well as the female vocalist nominee of the year. In addition to her passion for music, Norka has not forsaken her love and compassion for her people.