If there was one person who can show that it could be done, it would be Doe Deere. A woman who started out from next to nothing, is now the head of one of the most eye-catching makeup brands around, Lime Crime.
Doe Deere’s brand was born from a need that Doe herself had. She wanted to wear bright and bold makeup, but no matter where she looked, she couldn’t find the colors that she wanted. Seeing Doe today, you can certainly tell that she loves her color. It shows from head to toe, from her hair to her lip color.
She has somewhat of a cult following, with many of her fans loving what she and her brand are all about. With a broad customer base of individuals who love to stand out, it’s no wonder that her company stays on top while providing products in a crowded market.
One big reason why she and Lime Crime have so many loyal fans is that their products are animal and cruelty free. 100%. As a company that cares for and about animals, it would make sense that their products would reflect this, and many Lime Crime users love them for this.
That isn’t to say that her road to success hasn’t been lined with failure along the way. As with any company that started from scratch by an entrepreneur, there have been challenges, but Doe Deere has met them with grace and patience, proving that her boldness goes beyond her personal style.
If there was a word to describe the bold beauty of the interesting products found at Lime Crime, it would be color. From titles like Ultraviolet to Venus III, Lime Crime makeup is anything but boring. It’s as unique as a unicorn—which just happens to be a big inspiration for the brand.
Did she get to where she is by fulfilling a need that was already taken care of? No. Doe Deere knows that Lime Crime has become the big brand that it is, because it was created by a need that she had. When Lime Crime first started, there weren’t many brands daring to be bold and colorful. She saw a gap, a space that needed to be filled, and she did something that she loved.
Her example of daring to be different has made her the successful entrepreneur that she is today. She believes in her product and won’t share anything until she is sure of it. Her makeup is helping many to step out of the box and try something new. A little shimmer and a little glitter, plus a big pop of color may make you feel brand new. Learn more: https://www.linkedin.com/in/doedeere
If you are a beauty junkie, you’ve probably heard of the popular makeup company called Lime Crime. But, did you know how it all came to be? The creator of the worldwide phenomenon has been wildly successful all because of her two true passion- expressing herself through color and cosmetics. Doe Deere is a force of nature, a major success story and someone you’d probably love to befriend!
It all started out as a creative outlet she truly enjoys, but her creativity stems back even further. Doe was born in Russia, and moved to New York as a teenager. She used to hand draw temporary tattoos and sell them in the streets of New York for extra cash. She was also a musician, alongside her husband in her early twenties. She always had creative talent and was determined to use it in her business life. Learn more: http://inspirery.com/doe-deere/
At the time, the desired look was no so bold and bright, but Doe had other needs when it came to her makeup palettes. She wanted to put her stamp on the cosmetics industry and really stand out from the rest. She created Lime Crime, which offered the most unique shades of lip and eye products and it was an overnight success. By creating something different from the norm, she was able to not only express herself and her true passion, but become a successful business icon.
On her Instagram, you can really see the type of person she is- fun, bold and unafraid to be herself. She exudes confidence and happiness and has become an internet inspiration to many, especially her “unicorns,” another word for her many fans. “The Queen of Unicorns” couldn’t be happier about the way her business has found success and how many people have been able to identify with being different and unique. It has always been about making others happy and able to self express. This is one reason why she is such an inspiration in both the business world and social media.
If you haven’t familiarized with Lime Crime yet, you will be absolutely impressed in this bold and bright line of fun cosmetics. Lip colors, eye colors and so much more will have you wanting to self express in no time!
In the last ten years, it seems that the business of ‘getting into business for yourself’ is getting more and more popular. Record amounts of people are taking the plunge and trying out entrepreneurship. Doe Deere is one of many people who have taken that plunge; but unlike some, she’s succeeded. In fact, she’s succeeded in big way. Now she’s a CEO of her very own, very successful cosmetics company. And she wants to offer advice for the other people wanting to take the plunge into becoming an entrepreneur. Learn more: http://www.prnewswire.com/news-releases/lime-crime-launches-mlf-velvetine-collection-for-mothers-day-300444493.html
Doe Deere believes that the first step in finding success is discovering what your passion is. There is no way to reach untold success in an area in which you are not passionate about. You should being working in a career that makes you wake up every day excited; with a fire in your belly. After you find what makes you most passionate, you should begin honing your skills.
Each one of us has our own set of natural skill sets that set us apart from each other. Doe Deere believes that you must figure out what your natural skill set is and hone it in order to be successful. When you discover the things you are naturally good at, you can begin building your skill set and becoming exceptional at your craft.
The successful CEO also recommends learning from the people around you, especially those who can teach you things about whatever industry it is you are passionate about. You should always hit each problem you face head on; never procrastinate and always solve. Addressing problems as they arise instead of ignoring them always winds up being the best choice in the end.
Doe Deere also wants all future entrepreneurs to know that taking risks comes with the territory. If you don’t put yourself out there and take a leap of faith, you will never know what you could have accomplished. Believing in yourself is a necessary step in success. Learn more: http://inspirery.com/doe-deere/
Lime Crime cosmetics is a fan sensation, up-and-coming makeup company founded by CEO Doe Deere. Deere began her journey by sharing makeup videos online with fans, with a dream of creating fun, bright, and vibrant makeup for women. Doe Deere launched Lime Crime in 2008 and has soared to fame ever since. She is a part of every piece of the company, from creating the ideas, to packaging and research and development.