Category Archives: Business Strategy

Getting to Know Adam Milstein

Home | Business Strategy | Getting to Know Adam Milstein

Adam Milstein is a real estate developer living in Encino, CA with his wife Gila. He has three daughters, one granddaughter and two grandsons. Adam normally hosts conversations regarding pertinent issues in the Jewish-American communities by inviting inspiring policymakers, elected officials, activists and artists.

Adam Milstein has been recognized as one of the top 25 Twitter activists and also features among the top 100 people with the most influence to the Israeli community in America. He has vehemently been opposing the agenda of the Boycott, Divestment and Sanctions Movement and concurrently written about the effects of the movement to the Jewish-American communities, both in the U.S. and abroad.

In 1974, Adam Milstein got married to his wife Gila Elgrably before moving his family to America in 1981. He later on graduated with a second degree in business administration from the University of South Carolina. Together with his wife, Adam runs a foundation christened Adam and Gifa Milstein Family Foundation. With this foundation, they have helped many continuing students and young professionals to pursue their dream careers through education. The foundation majorly focuses on assisting deprived individuals with a Jewish background. Besides, he also sits in the board of other relevant institutions, including Hasbara Fellowships, Stand by Me, Birthright Israel, and the American Israel Public Affairs Committee National Council. Adam also co-founded one of the upcoming, most-influential Jewish organizations named Israeli-American Council.

In his career line, Adam has focused on acquiring, repositioning and rehabilitating industrial, office, retail and multi-family properties. He is also the managing partner at Hager Pacific Properties, where he oversees the depositing accounting and financing departments of the firm.

Adam Milstein hails from Israel, his birth country. However, his father only migrated to Israel in 1948 when the country was being founded. As such, Hillel Milstein was also part of the revolution and worked as a combat sailor during the independence war. Hillel Milstein later on became a real estate developer. His wife, Eva Milstein, worked as a homemaker. She also migrated to Israel in 1949. The two later on got married in 1950. Adam Milstein spent most of his early years at Kiryat Motzkin. Follo him at twiiter

Sentient AI – ecommerce personalization begins to explode on the scene

Home | Business Strategy | Sentient AI – ecommerce personalization begins to explode on the scene

Ecommerce personalization has many forms but one example is the concept whereby the retailer tries to deliver a unique shopping experience suited for each and every customer. Its essence is that it is personalized and specifically unique for each customer. This concept now is moving to a larger idiom. Personalization that allows a retailer to try and predict what you want before you want it via sentient AI (Artificial Intelligence). The key here for the retailer is to develop a shopping experience that is ubiquitous and delivers as expected and wanted by the consumer in a manner that is fluid, easy and understandable.

Leveraging sentient AI calls for a retailer to engage an ecommerce personalization platform that delivers shopping experiences that are today considered archaic and simply don’t truly delivery what the consumer wants. Its premise delivers an experience where the consumers unique shopping DNA is predicted and figured out by programming literally on the fly. A great example of this is the recent rise of Stitch Fix. This new IPO apparel firm uses AI ecommerce personalization and human interaction to deliver apparel that is unique to each customer without the customer actually asking for the particular outfit.

In order to achieve this Stitch Fix leverages big data to run comprehensive algorithms (computer programs) on everything about the shopping characteristics of each and every customer. Stitch Fix collects over 85 customer data points to start, including demographic information, purchasing habits, family lifestyle data, and a host of data points all intended to determine via algorithms to predict what you might want to buy and they send you apparel that has a very high probability that you will like it without you selecting the items yourself. This ecommerce personalization has been around for years but it is in its infancy. Google for years has delivered ads on your desktop computer or mobile device after you search for a certain type of shoe, you will then see ads for that particular show as you browse the web. This concept too is personalization similar to ecommerce personalization.

Needless to say, personalization in the ecommerce space is about to take off. The key for traditional retailers who are not necessarily the ecommerce personalization experts will be to deliver this new concept in the realm of its physical stores. Digitally it will be lead by firms like Amazon, Google and Walmart, but through their respective ecommerce efforts.