How to become a commercial model
What is a commercial model? Commercial models cover a big spectrum as they can appear anywhere from, ads and magazines, to local and national commercials.
Commercial models are used to advertise commercial products, which can range from commercial clothing lines, like PUMA, to anything else such as candy, cars, makeup, etc. It’s a lucrative field; constantly looking for fresh new faces, and just about anyone can become a part of it.
How do you go about becoming a commercial model? Step one to becoming a commercial model is finding a print agent. But wait—don’t you need a portfolio, first? Not really. However, what you do need are a couple of professional photos. Nothing fancy, just professionally done. Headshots are great, but do not plan on using selfies or photos taken on a phone or digital camera. The most important thing is that your photos have a lot of positive energy and that as much of your natural personality shines through.
How do you find an agency? Usually through referrals. If you know someone in the industry with an agent, ask them to refer you to an agent. If you don’t know anyone you can always self submit photos of yourself to the agencies’ website. You can also submit your photos in person or via email.
If the agencies like your photos, they’ll want to meet with you. Be presentable and personable. When you’ve secured a print agent, they’ll help you secure print castings. From then on it’s up to you to get booked for a print job.
Brown Modeling Agency
The Brown Modeling Agency is a modeling and commercial agency in Austin, Texas. It was founded by CEO Justin Brown—whom has previous experience modeling and many years of experience with training and placing talent—and is affiliated with Wilhelmina Agency. The affiliation with Wilhelmina Agency allows the Brown Modeling Agency to have a working relationship with much bigger clients outside of Austin. However, Austin is a prime location as business is growing. Models can book local as well as national jobs. It’s an exciting place to be.
Since their launch in 2010, the Brown Agency has placed talent with world-renown companies such as Louis Vuitton, Dell, and L’Oreal—to name a few. Their client list is growing and they are looking to expand their roster with great talent. If you’re just starting out as a commercial model or an aspiring actor and looking for an agent, start with the Brown Modeling Agency. They give their models and actors training to make it on the large market level. And due to Brown’s large client list, you’re bound to find your niche in the commercial industry.