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How EOS Beat Out Chapstick

Home | Natural Lip Balm | How EOS Beat Out Chapstick

For decades, when people thought about lip balm they thought of Chapstick. Chapstick, owned by global pharmaceutical company Pfizer, was long the standard for lip balm in the market. Not that they were an innovative or great product; after all, for nearly a century, the product offering from Chapstick had not significantly changed or kept up with the tastes of consumers.

EOS entered into this competitive landscape and began to offer lip balms that were a cut above those offered by their competition. How they were able to do so and become a giant, in their own regard, was detailed out in a Fast Company article (https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick) and was an insightful look at how a company outdid a larger competitor.

EOS started out by targeting one niche group of consumers who bought lip balm; women, and learned that they were not passionate or loyal to their lip balm brands. They viewed them in a utilitarian way, as something they needed to use but did not enjoy. The issues with the lip balms they applied were questions about the ingredients used, the flavor of the lip balm, and the applicator tube itself.

The applicator tube was redesigned into a neat orb that was cute, colorful, and sanitary to use. It was also easier to find in a crowded pocketbook and female consumers loved its ergonomic feel. EOS products often seen on the shelves of Walmart and Target stores nationwide.

The flavors that EOS lip balm created were a far stand from the medicine flavor that Chapstick sold. Sweet mint, strawberry sherbet, and passion fruit are just some of the varied options that EOS sells today. The ingredients used were natural and they didn’t have the fake flavor that the other brands had in their balms.

Finally, EOS concentrated on the sourcing of their ingredients and used items that were natual and organic and had a greater impact on retaining lip moisture. These higher quality ingredients paid off in the lip balm and provided for added moisture and less chapped lips than Chapstick did.

This provided EOS with a far superior product than Chapstick and the brand experienced a great uptick in sales and profitability as a result.

Richard DeVos – Philanthropy and Entrepreneurship

Home | Philanthropic Works | Richard DeVos – Philanthropy and Entrepreneurship

The DeVos family name, currently upheld by Dick and Betsy DeVos, has a rich history of philanthropy and other charity activities that goes back for many years. Dick and Betsy DeVos have through their organization Dick and Betsy DeVos Family Foundation that they founded in 1989 managed to amass almost 139 million USD. As the current representatives of the Dick and Betsy DeVos Family Foundation they’ve set education as one of the foundations main targets for its ongoing philanthropic activities. The couple stated in an interview their belief that good and accessible education shouldn’t depends on location, but is something that should be available to all children across all states. During the year 2015 the foundation successfully collected more than $3 million that were donated to support a wide variety of educations. This act of charity done by the Dick and Betsy DeVos Family Foundation resulted in 69 percent of all donations made towards education in that year. Betsy and Richard DeVos donated about $2. 5 million to art and culture in 2015



Richard (Dick) DeVos Jr. is an investor, company owner, entrepreneur, as well as a recognised philanthropist. He comes from a family that has been a significant contributor to charity for decades. Richard DeVos is the eldest of his brothers and sisters.



Richard DeVos is the owner of a few successful startups. In 1974 he co-founded the organisation Amway Corporation. The company works in the industry of distribution. It is a part of a network and sells personal care products, household items and health – related items through the use of dealers. He used to work at the Amway Corporation for many years and occupied a wide variety of positions. Richard DeVos received a promotion is 1984. He was offered the position of a vice president. As Vice President, DeVos was responsible for the smooth operation of Amway Corporation. He overlooked the performance of the Corporation in 18 countries from all around the globe.



A few years later, Richard DeVos left the position to pursue something new related to business. He founded the Windquest Group which is an organisation that works with storage units and closet organizers.



In 1993, Richard DeVos joined the Amway Corporation once again and assumed the position of President which had been previously occupied by his father. The company experienced a significant change in structure a few years after his return. Amway Corporation became a holding company of the larger Alticor Corporation. Under the umbrella of Alticor Corporation, it underwent expansion and started operating in 50 other countries. Richard DeVos decided to retire from his position of President in 2002. He devoted his time and efforts to his private company – Windquest Group.




The Former Owners Of The Atlantic Hawks Sue Insurance Company

Home | Atlanta Hawks | The Former Owners Of The Atlantic Hawks Sue Insurance Company

The former ownership group of the Atlantic Hawks, Atlantic Hawks Baseball and Entertainment LLC (AHBE), has filed a lawsuit against New Hampshire Insurance Company over their handling of an insurance claim involving the team’s former manager Danny Ferry. AHBE, which was led by controlling partner Bruce Levenson, alleges that the insurance company is in breach of contract and engaged in insurance bad faith. The lawsuit does not involve the current ownership group.

According to the lawsuit, AHBE says that its policy with New Hampshire Insurance Company provided for losses that could be incurred due to certain employment practices including acts involving wrongful termination and workplace torts. On April 2, 2015 AHBE filed a claim with the insurance company about a situation that they believed was covered under the policy. Danny Ferry had alleged that he was wrongfully terminated from his contract and was seeking damages. In a report by Time, AHBE believed the claims that Ferry made were substantially correct and so filed the claim.

While the amount of the lawsuit that Ferry filed against AHBE is confidential, the lawsuit against the insurance company says that the limit of liability is sufficient to pay the claim. The lawsuit says that the insurance company is denying that a claim was even made in addition to denying that the Ferry lawsuit was a covered loss.

Bruce Levenson is the Co-Founder of United Communications Group as serves as a Partner of the firm. He is also the owner of Atlanta Spirit, LLC, which owns and operates the Philips Arena in Atlanta. In addition to his work he has a number of philanthropies that he is involved with. Among these is his service as President of the “I Have a Dream Foundation” in Washington D.C. For more info view his Wikipedia bio.



Retirement Planning? Don’t Forget Social Security

Home | Retirement Plan | Retirement Planning? Don’t Forget Social Security

In an interview on wsj.com, David Giertz of Nationwide Financial discussed the importance of including social security in retirement planning. Nationwide’s sales and distribution president said that many financial advisers never discuss social security with their clients. He cited a survey on giertzmusic.wordpress.com by the National Financial Retirement Institute that questioned people who were retired or ten years or less away from retirement.

But many people surveyed also said that if their adviser didn’t bring up social security, they would switch advisers. Mr. David Giertz said that it’s not easy keeping up with the 2700 rules in the social security handbook, but advisers need to understand them. Social security may make up 40% of a person’s retirement income. And people who take social security too early may lose $300,000 over 25 years. People need good advice to optimize their retirement money.

David Giertz has been President of Nationwide Financial Distributors Inc. since March of 2013, and Senior Vice President of Nationwide Financial Distribution and Sales at Nationwide Life Insurance since April, 2013. He’s also President, Senior Vice President and Director for several other Nationwide companies on moneytips.com. Mr. Giertz was formerly Vice President of Sales from 2009 to 2013, and Vice President of NF Sales from 2004 to 2009.

Mr. David Giertz attended Millikin University from 1982 to 1986 and graduated with a bachelor’s degree in Business Administration and Management. He earned an MBA in Business Administration and Management from the University of Miami School of Business in 2003. He has over 30 years’ experience in the financial services industry. Mr. Giertz is on the Board of Trustees of Millikin University and is also a FINRA industry arbitrator at http://www.bloomberg.com/research/stocks/private/person.asp?personId=232405062&privcapId=3611386.

How Technology And Fashion Compliment Each Other

Home | Fashion Designer | How Technology And Fashion Compliment Each Other

Past Inventions


The growth in technology has always relied on fashion aspects. Over the years, technological innovations have tried to capture current consumer trends. For instance, in the 70s, the boom box was all the rage as people could carry it around while listening to their favorite tunes. With the two cassette slot, one would listen to a cassette while recording. Its popularity was increased when it was showcased in movies and films.


Towards the 90s, a more personalized version emerged in the form of the Walkman. Soon after, the iPad was introduced in the market, and it replaced the Walkman. As soon as new technology is introduced in the market, the old one quickly becomes outdated. The emergence of any new technology is consumer tastes and preference always inform the market.


Current and Future Innovations


More and more fashion designers are looking toward technology for inspiration. Innovative designers have realized the importance of creating designs that are both functional and fashionable. The renowned Dutch fashion designer, Anouk Wipprecht, observes that technology is like a vast playground: when effectively explored can reward one with endless possibilities. Anouk Wipprecht is well known for her innovative design, the drink-making dress.


In the current generation, wearable technology is gradually becoming popular. In incorporating technology into their designs, modern designers try to highlight the life-changing functionally the wearable technology will play. For instance, the iPhone products such as the watches and iPad have become synonymous with fashion statements. Similarly, glow in the dark designer’s trainers are popular with the consumer as they are fashionable, yet practical.


Other technology-inspired fashion can be utilized for protective measures. Fashion designers Anna Haupt and Terese Alstin invented a ‘fashionable’ airbag for cyclists. Unlike head helmets, the airbags are convenient as they are small enough to wrap around the neck yet fashionable. In other cases, fashion can be used to promote technology. Apparently, the Google glasses became an instant hit when they were featured in a prominent fashion runway.


Christopher Burch


Christopher Burch is the founding member and the Chief Executive Officer of Burch Creative Capital. Burch is a serial entrepreneur with an investment portfolio ranging from real estate, technology, and fashion. Mr. Burch success began in college with his first fashion line, Eagle Eye apparel.

Over the years, he has made a significant contribution to multiple luxury and technological brands. Mr. Burch is committed to the power of branding. His success can be attributed to an intuitive understanding of consumer behavior.

History Shapes The World View Of George Soros

Home | Philanthropic Works | History Shapes The World View Of George Soros

The majority of people in the U.S. know the name George Soros for the large donations he has made to Democrat’s and left leaning causes across the nation throughout the 21st century; however, fewer people are aware of the fact Soros has spent a large amount of his life looking for the best ways of helping others to live safe and productive lives. As one of the world’s most successful hedge fund managers George Soros has embarked upon a career that began in 1952 on the London markets before he made the move to Wall Street in New York in 1956. Soros did not initially plan on making the move to the U.S. a permanent one, but eventually decided to become a U.S. citizen after finding success as a hedge fund manager in his own right and building a personal fortune of over $25 billion. Read the full story on nytimes.com.

One of the main reasons George Soros is always looking to assist others in bettering themselves is the fact the Hungarian born Soros has never been given a simple way of getting to the top of the financial industry. As a young child George Soros witnessed his home country of Hungary being invaded and occupied by Nazi German forces during World War II; the Soros family were Jewish and were only saved from the horrors of the Holocaust by the quick thinking of George’s father who purchased fake documents to hide the true identity of his family during the final years of the War. Not only was George Soros saved from the Holocaust, but his life was changed forever when Hungary was left to be rules by Communist officials following the end of hostilities on Forbes, forcing George Soros to set out on his own to complete a refugee journey that took him to London and later New York.

The Soros name was actually formed from a word taken from the Esperanto language meaning ‘to soar’, which has been a name George Soros has lived up to. Soros has always been looking for new ways of exploring his own work and that of the foundations he backs with a high level of philanthropic giving each and every year. Feeling he has been given an opportunity to help others, George Soros has explained he feels the work he completes as a philanthropist is equally as important as the financial work he completes reported by DiscoverTheNetworks.org. Soros has established a philanthropic career based around the work he completes with many different organizations that he feels can benefit the communities of different nations and faith based groups; George Soros has been dedicated to changing the lives of minority groups in the U.S. he feels have been subjected to racism that continues in terms of social justice and a loss of human rights.

How Sujit Choudhry Is Changing Comparative Law

Home | Leading Law Educator | How Sujit Choudhry Is Changing Comparative Law

Few people have heard the name Sujit Choudhry. And yet this Professor of Law at Berkeley University is an internationally recognized authority on comparative constitutional law. He has done work all over the world, from Egypt to Jordan to South Africa and even Ukraine. His travels and education across the globe has earned him degrees from Oxford, Toronto, and Harvard. Not to mention the prestigious Rhodes Scholar.


His research addresses a wide range of issues including constitutional design in racially diverse societies, decentralization and semi-presidentialism, minority and group rights, and many more fields. One glance at this field of work and it’s safe to that Sujit Choudhrys research has changed the world.


But what is comparative constitutional law anyways. Most people have never heard of it and could be excused for not knowing what it is. And yet comparative constitutional law affects the way people all over the globe work, play, and live their lives every day. Constitutional law is the law that governs nations, and it’s important to have a good overview of what it is and how it works.  Based on works.bepress.com.


Put simply, comparative law studies the relationship between legal systems of more than one system. As opposed to most forms of law that study the workings of an individual legal system comparative law is concerned with the relationships when two or more legal systems have to interact. Comparative law is also concerned with the function and outcomes of different legal systems within their own legal ecosystems. The analysis of how different laws and legislations lead to different outcomes in different legal ecosystems can lead to more efficiency and better legislation within said legal systems, especially with changing demographics, be it generational demographics or ethnic demographics.


Sujit Choudrys leading research in the field of comparative constitutional law takes a much more impressive law once the importance of comparative law is put into its proper standing.

Read pertinent facts on business.com.

That’s why Sujit Choudrys has held membership is such prestigious organizations and the United Nations Meditation Roster and has been a consustant to the World Bank Institute at the World Bank. In fact, Sujit Choudry has worked as a foreign constitutional expert in the tumultuous transition of many revolution plagued countries such as Egypt, Jordan, and Libya. Without Sujit bringing his constitutional expertise to organizations such as the International Institute for Democracy and Electoral Assistance these fore-mentioned nations would have had a much harder time achieving a successful transition.


In addition to working as a consultant to world changing organizations, Mr.Choudry has also written over 70 articles and has edited collections including Constitutional Design for Divided Societies: Integration or Accommodation.

Check http://constitutionaltransitions.org/director/#Choudhry for more information.

Comprehensive Residential and Commercial HVAC Services from Goettl

Home | Commercial HVAC Services | Comprehensive Residential and Commercial HVAC Services from Goettl

Goettl is a regional leader in providing commercial and residential HVAC services. Goettl serves the HVAC of home and business owners Sedona, Verde Valley, Prescott, and Quad Cities.

Goettl garners high marks from providing comprehensive HVAC services. These include installation, repair, as well as service and maintenance. The company maintains an experienced team of HVAC specialists that address these services.

The HVAC specialists at Goettl have an extensive background in the field. In addition, before coming on board, every specialist at the company is completely screened. The crew at Goettl are all properly licensed and completely bonded.

At Goettl, customer service is job one. This means that Goettl fully guarantees its work on commercial and residential projects.

Goettl is a regional leader in providing HVAC emergency services. The HVAC specialists at Goettl are available around-the-clock seven days a week, 52 weeks a year. This includes every major holiday.

The emergency HVAC specialists at Goettl are a rapid response team as well. They can be on the site of an HVAC emergency promptly. The specialists at Goettl appreciate that rapid response is mandatory in order to protect against further issues at the premises.

Goettl is also a leader in new construction HVAC services. The company provides a full array of HVAC services on residential and commercial new construction projects throughout the region.

Goettl provides home and business owners with HVAC inspection and maintenance services as well. The company works closely with home and business owners to develop appropriate inspection and maintenance programs.

Finally, Goettl understands that these are challenging economic times. Therefore, the company provides its full range of services at the most reasonable price points found in the region. All services provided by Goettl are available at the most competitive prices available in the area. The company provides accurate, upfront price quotes on all projects and services.


Securus Technologies Is a Program That Connects Loved Ones Via Video Conferencing

Home | Video Visitation App | Securus Technologies Is a Program That Connects Loved Ones Via Video Conferencing

Securus Technologies has brought an opportunity to our communities that hasn’t necessarily been introduced before. There are no doubts about the fact that there are some things that we wish that we could eliminate but cannot, at least for the time being. That is the incident of someone being put in jail. Unfortunately, one of the many downsides of someone being incarcerated is that communicating with loved ones becomes very difficult. In order to communicate with someone who is in jail, the friend or family member may be required to book a time that is given to them by the jail. This is often because there are so many visitation appointments each day that there are a limited number of time slots available. In such a case, the one who is visiting may not be able to visit at the time provided, thus delaying the appointment of visitation.


Securus Technologies eliminates there being delays of visitation due to their being no time slots open for a time of appointment. Securus Technologies enables people to communicate via video conferencing in a safe and secure method. It is a great way for people to communicate at a low price, however, it is just as important for them to ensure that the method of communication is offered at the particular correctional facility the inmate is jailed in. By visiting the website, one can see if the correctional facility their friend or family offers the utilization of Securus Technologies. If so, then you may be able to set up an appointment through the program at a time that is convenient for you. Please do not hesitate to look into what the program offers as the company has been accredited by the Better Business Bureau as one that can be depended on in terms of reliability.


How Anthony Petrello Is Changing The Universe With His Generous Acts

Home | Business Leader | How Anthony Petrello Is Changing The Universe With His Generous Acts

When it comes to the oil industry, Nabors Industries Ltd has been recorded as one of the largest oil drilling company. This is because; it offers rigs for offshore and land sections with regards to the exploration of oil.

The man responsible for making the Nabors Industries Ltd one of the largest oil companies in the world is Anthony Petrello. Mr. Petrello holds the position of the Boards of Directors and Chairperson to the Executive Committee of the firm since 2012. He was able to get this prestigious position after serving the company as its CEO and President for nearly twenty years.

As a lawyer from Harvard, Mr. Petrello has worked in various law institutions before joining Nabors Industries. He worked with Baker & McKenzie law firm for nearly five years, and he was the firm’s Managing Partner. His legal practices majorly focused on corporate law, International Arbitration and Taxation. He also serves as the Director of Stewart& Stevenson LLC and a member of Texas Children’s Hospital Board of Trustees.

Apart from business, Anthony is a family man, and he loves and cherishes his family. Anthony and his beloved wife Cynthia Petrello are blessed with a girl called Carena Francesca. She born with a condition identified as PVL (Periventricular Leukomalacia) and this caused her life become different from other girls. This was visible when by the age of five; she could not talk, move without a wheelchair or even feed herself. Seeing how his daughter was struggling, Carena’s condition became Anthony’s priority.

His daughter’s health is what pushed Anthony to become a philanthropist as every philanthropist is expected to have a motivation that drives them. Mr. Petrello and his friends decided to become the face of medical philanthropy. As he was busy trying to figure out exactly what went wrong for his daughter, to be born with that condition, the idea of helping research programs was born.

Together with the assistance of his close friends in the oil industry, they decided to fund the research programs, something they do up to date. Anthony was able to raise more than seven million dollars for the projected thanks to lunches. Despite his busy schedule and his position in the oil industry, he is able to serve as an advocate for the kids suffering from neurological disorder courtesy of clinical and research programs in the country. His philanthropic and business acumen ventures have touched a lot of lives as not many people are able to do what he does.

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