If there was one person who can show that it could be done, it would be Doe Deere. A woman who started out from next to nothing, is now the head of one of the most eye-catching makeup brands around, Lime Crime.
Doe Deere’s brand was born from a need that Doe herself had. She wanted to wear bright and bold makeup, but no matter where she looked, she couldn’t find the colors that she wanted. Seeing Doe today, you can certainly tell that she loves her color. It shows from head to toe, from her hair to her lip color.
She has somewhat of a cult following, with many of her fans loving what she and her brand are all about. With a broad customer base of individuals who love to stand out, it’s no wonder that her company stays on top while providing products in a crowded market.
One big reason why she and Lime Crime have so many loyal fans is that their products are animal and cruelty free. 100%. As a company that cares for and about animals, it would make sense that their products would reflect this, and many Lime Crime users love them for this.
That isn’t to say that her road to success hasn’t been lined with failure along the way. As with any company that started from scratch by an entrepreneur, there have been challenges, but Doe Deere has met them with grace and patience, proving that her boldness goes beyond her personal style.
If there was a word to describe the bold beauty of the interesting products found at Lime Crime, it would be color. From titles like Ultraviolet to Venus III, Lime Crime makeup is anything but boring. It’s as unique as a unicorn—which just happens to be a big inspiration for the brand.
Did she get to where she is by fulfilling a need that was already taken care of? No. Doe Deere knows that Lime Crime has become the big brand that it is, because it was created by a need that she had. When Lime Crime first started, there weren’t many brands daring to be bold and colorful. She saw a gap, a space that needed to be filled, and she did something that she loved.
Her example of daring to be different has made her the successful entrepreneur that she is today. She believes in her product and won’t share anything until she is sure of it. Her makeup is helping many to step out of the box and try something new. A little shimmer and a little glitter, plus a big pop of color may make you feel brand new. Learn more: https://www.linkedin.com/in/doedeere