Ecommerce personalization has many forms but one example is the concept whereby the retailer tries to deliver a unique shopping experience suited for each and every customer. Its essence is that it is personalized and specifically unique for each customer. This concept now is moving to a larger idiom. Personalization that allows a retailer to try and predict what you want before you want it via sentient AI (Artificial Intelligence). The key here for the retailer is to develop a shopping experience that is ubiquitous and delivers as expected and wanted by the consumer in a manner that is fluid, easy and understandable.
Leveraging sentient AI calls for a retailer to engage an ecommerce personalization platform that delivers shopping experiences that are today considered archaic and simply don’t truly delivery what the consumer wants. Its premise delivers an experience where the consumers unique shopping DNA is predicted and figured out by programming literally on the fly. A great example of this is the recent rise of Stitch Fix. This new IPO apparel firm uses AI ecommerce personalization and human interaction to deliver apparel that is unique to each customer without the customer actually asking for the particular outfit.
In order to achieve this Stitch Fix leverages big data to run comprehensive algorithms (computer programs) on everything about the shopping characteristics of each and every customer. Stitch Fix collects over 85 customer data points to start, including demographic information, purchasing habits, family lifestyle data, and a host of data points all intended to determine via algorithms to predict what you might want to buy and they send you apparel that has a very high probability that you will like it without you selecting the items yourself. This ecommerce personalization has been around for years but it is in its infancy. Google for years has delivered ads on your desktop computer or mobile device after you search for a certain type of shoe, you will then see ads for that particular show as you browse the web. This concept too is personalization similar to ecommerce personalization.
Needless to say, personalization in the ecommerce space is about to take off. The key for traditional retailers who are not necessarily the ecommerce personalization experts will be to deliver this new concept in the realm of its physical stores. Digitally it will be lead by firms like Amazon, Google and Walmart, but through their respective ecommerce efforts.