Don Ressler and Adam Goldenberg reshapes fashion e-commerce through JustFab

Home | Business | Don Ressler and Adam Goldenberg reshapes fashion e-commerce through JustFab

JustFab is a fashion business enterprise founded by Don Ressler and Adam Goldenberg. They both serve the company as co-CEOs to bring out the unique and the trending brands in the fashion industry. They both have a great passion for fashion, and to make sure that their brands or the business grow successfully, they resolved on having a different model of operations. E-commerce is one term that describes the way they carry out their business.

Don is an entrepreneur who specialized in brand building. Don Ressler sold one of his companies, FitnessHeaven.com in the year 2001 to intermix Media. Adam was working at Intermix Media then, serving as the Chief Operating Officer and his friendship grew into business partners a few years later. From the several businesses Don has been able to operate, he managed to raise about $1 billion, and when Intermix Media got bought by News Corporation, Adam and Don thought of establishing their company.

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They kicked off 2006 by creating an online shopping platform, Intelligent Beauty and after creating several brands, they realized that their clients had embraced the e-commerce shopping. The two entrepreneurs, Adam Goldenberg and Don Ressler thought of a new personalized shopping method that they could introduce to improve their customer’s online shopping experience. They aimed at achieving an interface where people can interact freely, have fun and above all allow affordable subscriptions. JustFab grew out of this idea where they created the personalized platform, hired highly experienced designers and style consultants and ensured that the subscription model is cheap and attractive to all. The subscribers were able to select handbags, shoes, and many more accessories made according to their taste and preferences for only $39.95 a month.

Don says that they don’t just ship in any product in their premises. Instead, they engage their customers through the subscription model. Don Ressler added that they aim at inspiring women from their brand collections and also give them tips on styles through their leaders working in the field. Additionally, they are also given a chance to interact and share views with each other. JustFab was an amazing women’s fashion brand that they launched, and Adam says it brought them an overwhelming potentiality. He added that they focus on the best designs, creativity, affordable price range and hiring of a highly experienced team of stylists. JustFab has grown into a great e-commerce fashion enterprise globally.

Apart from JustFab, Don Ressler had established different businesses and served them holding executive positions. They include FitnessHeaven, Alena Media as well as Intelligent Beauty.

Read about Goldenberg and Ressler’s teamwork on the TechStyle blog
Read an interview of Don Ressler on Brandettes